CRIA treats each organization or institute as an independent biological entity to develop its own distinctive approach. Strategy and structure follow function, supported by organizational anatomy, domain expertise and realistic assessment of legacy, culture, people, skills, facilities and resources.
Before recommending action, CRIA undertakes a critical study of the organization's needs, potentials, resources and growth barriers : to evolve realistic goals based on agreed policies and resources.
MANTHAN is CRIA's proprietary management framework for collective responsibilities and outcomes. It is designed to cultivate inherent strength and capabilities through internal processes and practices, originally developed and applied at scale during Zandu's transformation.
Through internal processes and practices, for individual and team contributions.
The few variables that actually move the organization forward.
Specific to the category, audience and clinical claim.
For efficiency and economy : without compromising principle.
In terms of people, skills and facilities.
Based on agreed policies and available resources.
MANTHAN is explained as part of the six churns. MATRIX and EVA are kept as brief explanatory statements: one for standardization and new product development, the other for clinical validation where suitable.
Brief explanatory statement only: standardization and new product development while retaining Ayurvedic logic.
Brief explanatory statement only: clinical validation through suitable pre-clinical, clinical or outsourced study pathways.
Ayurveda has significant global traction, yet faces challenges of identity, quality and contemporary applicability. The main challenge is to get integrated as a reliable part of health and medical care delivery. Actualizing its true business potential requires a realistic understanding of the sector's challenges and solutions.
“True growth is impossible without novelty. Quality, Uniqueness, Effectiveness, Modernity/compliance and integrity of purpose are the hallmarks for new-age consumer choices : research and technology integration are essential to develop innovative offerings for the buyer's market.”
CRIA solutions are proposed after a critical study of your organizational needs, potentials, resources and growth barriers. Each engagement is customized : not templated.
Meaningful understanding of specific needs of the sector and a realistic perception of business dimension are vital to create opportunities for better returns in newer markets. Whether you are an established industry player seeking to pivot, a start-up formulating strategy, or an institute improving research outcomes : CRIA offers customized consulting designed to help you achieve desirable, sustainable growth.