Over five decades of enriched - acquired, assimilated and in-depth - knowledge in Ayurvedic research and industry. Truly, a rare combination of academic, research and industrial leadership : and the architect of CRIA as an integrative consulting vocation.
A rare confluence of clinical lineage, translational research, industrial leadership and policy foresight : applied to accelerate Ayurveda business, growth and development.
4th Generation clinician with extensive clinical experience, carrying a humane approach and representing exclusive Ayurvedic practice adapted to modern healthcare needs.
A pioneer in integrative and translational research, conceptualizing methodologies that validate authentic Ayurvedic principles through rigorous contemporary scientific models.
A corporate manager who integrates gut-feel with successful product strategies. He pioneered applied Ayurvedic logic and a scientific objective approach for industrial and commercial success across pharma sectors, maintaining a firm belief in privatization for sector-wide growth.
With wide experience, international exposure and critical observations, articulating strategic views to address academic standards, professional efficiency and health and medical care delivery (to attend to present day biomedical challenges).
Strategic advisory across the most consequential houses for Ayurveda products, combined with original research, corporate leadership for the best business and financial performance, continued strategic advisory roles and consultancy services for Ayurveda business and industry.
Founded CRIA to share four decades of operating and research experience with industry, institutes and investors. Strategy, products, validation, alliances and IT : under one synergistic practice.
Brief association adding to experience of structure-function relationships for corporate health care management : including customized learning and training.
Best growth performance in more than a decade : and the best financial ratios for two consecutive years in the 88-year history of the company. Implemented MANTHAN, Balanced Scorecard and SAP for efficiency, performance and quality. Launched 'Bhishag' : a dedicated division to enhance business with the Ayurvedic profession.
Developed 'R&D' as an independent business concept for the first time in the field of Ayurved : designed to cater to disease- and product-specific needs of global importance. Concurrent role as Director (Strategy, Planning & Research) at Shree Dhootapapeshwar.
Established a products-driven R&D in record time with efficient systems. Took on the Consumer Products Division : restructured field staff, held budget, and focused communication around what mattered to the consumer.
Coordinated 55 clinical studies on Ayurvedic products at academic hospitals across India.
Honorary Advisor with Ranbaxy and Zandu : supporting prescription markets through medical services, clinical research, QC and product positioning.
Recognition for contributions to Ayurvedic research, advisory roles for government committees and international academic orations.
Serving as a key voice in national policy submissions, representing the country in high-profile delegations, shaping industry symposia, and contributing foundational chapters to global texts.
"Integrative Perspectives: Ayurveda, Phyto-Pharmaceuticals & Natural Products": Edited a comprehensive, highly cited text with 9 core sections and 41 chapters.
Complementary & Alternative Medicine for Cancer Care in India: Contributed clinical perspectives on oncology, edited by Mouley Alaoui-Jamali.
Ayurved : A Case for Universal Application: Contributed to the commemorative volume of Dr. P. K. Warrier, detailing strategic structural retail and healthcare delivery.
Traditional Medicine and Mental Health: Authored standard Ayurvedic understanding for Indo-US proceedings published by NIMH (Bethesda).
CRIA solutions are proposed after a critical study of organizational needs, potentials, resources and growth barriers. Each engagement is customized, not templated.
Meaningful understanding of specific needs of the sector and a realistic perception of business dimension are vital to create opportunities for better returns in newer markets. Whether you are an established industry player seeking to pivot, a start-up formulating strategy, or an institute improving research outcomes : CRIA offers customized consulting designed to help you achieve desirable, sustainable growth.