Established in 2009 by Dr. Narendra Bhatt, CRIA offers Ayurveda-focused business and product strategy for organizations, institutes and investors exploring robust and sustainable growth. CRIA essentially provides consultancy for business and product strategy covering all aspects of Ayurveda, with specific expertise in research, innovations, quality, uniqueness, effectiveness and modernity.
CRIA is inspired by the Ayurvedic term क्रिया: an action for functional resemblance to promote synergistic growth. Its connotations of reasoning, process, deed and outcome guide CRIA's business and product strategies with an approach specific to Ayurveda.
“Meaningful understanding of specific needs of the sector and a realistic perception of business dimension are vital to create opportunities for better returns in newer markets.”
CRIA combines five decades of academic, clinical, research and industry leadership in Ayurveda to create opportunities and offer customized solutions for sustainable business and product growth.
Ayurveda beyond ethnic origin has reignited business interests and captured entrepreneurial attention. In an overcrowded, poorly defined market, the challenge is to develop an exclusive identity with unmatched products. Ambiguity and quality issues prohibit sustainable investments. Obtaining professional acceptance and consumer faith are equally challenging.
CRIA offers customized services suited to each client organizational needs. CRIA aims "To Be Different" by developing products and services built on identity and effectivity as also to navigate regulatory pathways.
CRIA works as a domain-based transitional mediator by identifying, developing, nurturing and invigorating functional efficiency for Ayurveda industry organizations and institutes to provide robust and sustainable growth. Uniqueness, Quality, Effectiveness and Modernity are the hallmarks of CRIA Objectivity.
Inspired by Ayurveda concept of CRIA / क्रिया (Charak Samhita), it represents purposeful action aimed at functional harmony to nourish and evolve. The principle as applied for health is correspondingly relevant to an organisation or institute where functional harmony - multidimensional synergistic activities and outcomes - are essential for business identity and growth.
This space is for CRIA-specific films that present the platform's work, purpose and content: Ayurveda business strategy, product strategy, research, innovation, validation and sustainable growth. NSB personal films should stay separate from CRIA films.
CRIA YouTube FilmsDrawing on four decades of tried and tested experience, each engagement - from corporate strategy to acceptable hypothesis, advise and activities is moulded to nurture executive capabilities.
Vision, audit of existing capabilities, identifying potentials for business growth, and end-point driven plans; the MANTHAN as management tool for collective - institutional - performance.
Conceptualization and development of unique proprietary Ayurveda products, specific therapeutics, novel nutraceuticals, novel technology driven dosage forms and quality parameters for regulatory and consumer compliance. Consequential Branding Based on Benefits and Delivery.
Integrative and Translational Approaches for proprietary and patented products. 'MATRIX' Model for standardization and new product development and the 'EVA' model for clinical validation. Adept to pharma, food, dairy or allied technologies as necessary. Pioneered R&D in Ayurveda as an Independent Business.
Marketing: Built on Value Addition, and Exclusivity. Sales: Right Reach with Right Communication; Tooling, Training and supportive Chain. Focus on Target Gratification.
Identifying Alliances and Collaborators, both for backward and forward integration. Offer Value Addition with strategic support.
Organization and sector-specific IT solutions for efficiency and economy. Pioneered databases of formulations, ingredients and clinic management; managed projects Kautilya (ERP), Sankhyiki (SAP implementation) and multifunctional Ayurveda organization systems.
CRIA was established in 2009 by Dr. Narendra Bhatt to utilize and share four decades of acquired, assimilated and enriched in-depth knowledge and professional experience in Ayurvedic research and industry. The first to coin the phrase 'Corporatization of Ayurveda' in 1998, he combines clinical lineage, translational research, operating business leadership and policy foresight for Ayurveda business and product strategy.
Meaningful understanding of the Ayurveda sector and a realistic perception of business dimension are vital to create opportunities for better returns in newer markets. Whether you are an established industry player, a start-up formulating product strategy, or an institute improving research outcomes, CRIA offers customized consulting for desirable, sustainable growth.
