Ayurveda Business Strategy
Vision, audit of existing capabilities, identifying potentials and priorities for business growth, and end-point driven plans; MANTHAN as a management tool for collective institutional performance.
Offerings: Actualized Skills
Applied Ayurveda business services.
CRIA offers customized services suited to each client’s organizational needs, potential, resources, and growth barriers. Each engagement is specific, studied, and practical.
Six integrated domains
One synergistic practice.
Drawing on 52+ years of tried-and-tested experience, each engagement — from corporate strategy to acceptable hypotheses, advisory inputs, and activities — is moulded to nurture executive capabilities.
Product Strategy & Branding
Conceptualization and development of unique proprietary Ayurveda products, targeted therapeutics, novel nutraceuticals, novel technology driven dosage forms and quality parameters for regulatory and consumer compliances. Consequential Branding Based on Benefits and Delivery.
Research & Technology and Validation
Integrative and Translational Approaches for proprietary and patented products. MATRIX model for standardization and new product development and the EVA model for clinical validation. Adept to pharma, food, dairy or allied technologies as necessary. Pioneered R&D in Ayurveda as an Independent Business.
Positioning and Reach
Marketing: Built on Value Addition, and Exclusivity. Sales: Right Reach with Right Communication; Tooling, Training and supportive Chain. Focus on Target Gratification.
Healthcare Delivery
Hospital, clinic-chain and retail management support for Ayurveda healthcare delivery, including service structuring, operating alignment and patient-facing communication.
IT: Apt Applications
Organization and sector-specific IT solutions for efficiency and economy. Pioneered databases of formulations, ingredients and clinic management; managed projects Kautilya (ERP), Sankhyiki (SAP implementation) and multifunctional Ayurveda organization systems.
Engage CRIA
Ready to apply MANTHAN, MATRIX or EVA?
CRIA studies organizational needs, potential, resources, and growth barriers before proposing solutions. The engagement is customized, not templated.