Over 52+ years of acquired, assimilated and enriched knowledge in Ayurveda research and industry; a rare combination of academic, research, industrial and consulting leadership.
A rare confluence of clinical knowledge and depth, translational research, industrial leadership and policy foresight : applied to accelerate Ayurveda business, growth and development.
4th Generation clinician with extensive clinical experience, carrying a humane approach and representing exclusive Ayurvedic practice adapted to modern healthcare needs.
A pioneer in integrative and translational research, conceptualizing methodologies that validate authentic Ayurvedic principles through rigorous contemporary scientific models.
A corporate manager who integrates gut-feel with successful product strategies. He pioneered applied Ayurvedic logic and a scientific objective approach for industrial and commercial success across pharma sectors, maintaining a firm belief in privatization for sector-wide growth.
With wide experience, international exposure and critical observations, articulating strategic views to address academic standards, professional efficiency to attend to present day biomedical challenges.
Strategic advisory across the most consequential houses for Ayurveda products, combined with original research, corporate leadership for the best business and financial performance, continued strategic advisory roles and consultancy services for Ayurveda business and industry.
Founded CRIA to share 52+ years of operating and research experience with industry, institutes and investors. Strategy, products, validation, alliances and IT : under one synergistic practice.
Corporate management of comprehensive health care based on Ayurveda products, profession, hospital and clinics chain, customized training and IT adoption.
As an Ayurvedic physician becoming CEO, demonstrated gut management, out-of-box thinking and research-led innovation in management. Delivered the best growth performance in more than a decade and the best financial ratios for two consecutive years in the 88-year history of Zandu.
Developed 'R&D' as an independent business concept for the first time in the field of Ayurveda : designed to cater to disease- and product-specific needs of global importance.
Led strategy, planning and research responsibilities for corporate restructuring and long-term developmental frameworks.
Established the first Ayurveda R&D within the modern pharma industry in record time with efficient systems. Took on the Consumer Products Division challenge, delivered objectives on time, and addressed field, budget and consumer-communication issues despite not having prior training in that role.
Coordinated 55 clinical studies on Ayurvedic products at academic hospitals across India.
Honorary Advisor with Ranbaxy, Zandu, RHL (now P&G) and Hoechst Germany : Supporting Prescription Markets through Medical Services, Clinical Research, QC and Product Positioning.
Recognition to sector contributions and government and academic committees and international orations.
Serving as a key voice in national policy submissions, representing the country in high-profile delegations, shaping industry symposia, and contributing foundational chapters to global texts.
"Integrative Perspectives: Ayurveda, Phyto-Pharmaceuticals & Natural Products": Edited a comprehensive, highly cited text with 9 core sections and 41 chapters.
Complementary & Alternative Medicine for Cancer Care in India: Contributed clinical perspectives on oncology, edited by Mouley Alaoui-Jamali.
Ayurveda : A Case for Universal Application: Contributed to the commemorative volume of Dr. P. K. Warrier, detailing strategic structural retail and healthcare delivery.
Traditional Medicine and Mental Health: Authored standard Ayurvedic understanding for Indo-US proceedings published by NIMH (Bethesda).
CRIA solutions are proposed after a critical study of organizational needs, potentials, resources and growth barriers. Each engagement is customized, not templated.
Meaningful understanding of specific needs of the sector and a realistic perception of business dimension are vital to create opportunities for better returns in newer markets. Whether you are an established industry player seeking to pivot, a start-up formulating strategy, or an institute improving research outcomes : CRIA offers customized consulting designed to help you achieve desirable, sustainable growth.